Our mission statement:
To help any company/organisation that uses “language” as a principal asset, to improve their business.
In practice, this comes down to:
- General consultancy
- Online marketing services (SEO and SMM through sister company Internet Advantage)
- Representation in TLB webs
- Link exchange services
- Facilitating network contacts
- Management of online advertising budget
- Intermediary services to buy/sell your business
The Language Business SL was founded in the year 2001 by René de Jong, founder of both “don Quijote” (in-country Spanish language courses, sold in 2005 when it had 250 staff, 13.000.000 € in sales, a network of around 600 representing agencies, 50% of sales over the internet) and Internet Advantage SL (an online marketing company with 67 full time staff in 4 different countries).
The language business operates webs that are relevant for language learning, where both schools and agencies can gain visibility and business with the following business models:
- CPM advertising
- Fixed monthly rates
- Pay per lead
- Affiliate basis